63: Status Quo – NOT The Risk Free Option

by | May 9, 2019 | Podcast

How Status Quo Happens:

1 – Drink Your Own Kool-Aid
2 – What Got You Here Will Get You There
3 – Build Trenches So Deep All You See Are The Sides

Why The Status Quo Is So Sticky:

1 – Over Intellectualizing Strategy
2 – Not Engaging People Emotionally
3 – Defend Market Share

What To Do About Status Quo:

1 – Risk Rate Status Quo
2 – Look For Language That Reaffirms Your Status
3 – Look For New Ways To Add Value

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