How Status Quo Happens:
1 – Drink Your Own Kool-Aid
2 – What Got You Here Will Get You There
3 – Build Trenches So Deep All You See Are The Sides
Why The Status Quo Is So Sticky:
1 – Over Intellectualizing Strategy
2 – Not Engaging People Emotionally
3 – Defend Market Share
What To Do About Status Quo:
1 – Risk Rate Status Quo
2 – Look For Language That Reaffirms Your Status
3 – Look For New Ways To Add Value
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