An effective strategic direction sends out a clear message that the leader believes is important to accomplishing the organizational mission & vision.
On the other side of the coin, this message ensures critical decision-making is aligned & systematic.
This alignment prioritizes the successful execution of major initiatives while simultaneously giving the team clarity on how & where to execute.
When implemented, the principles of a strategic direction will set the tone.
Leaders must then support this direction within their organization through adhering to its tenets.
The principles of a strategic direction include:
1) Create an actionable, coherent direction with one primary objective
2) Establish supporting key results, KPIs, and milestones
3) Measure outcomes
4) Track progress & review processes
Strategic directions can be challenging to implement. Without suitable support systems, it can take months before your strategy is truly implemented at all levels of the organization.
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